Addicted
to deception Tobacco industry hasn't kicked bad marketing habits Anyone
who thinks the tobacco industry's tradition of sleazy death-dealing is a thing
of the past should check out a new study by the Massachusetts Department of Public
Health. Cigarettes became more addictive from 1998 to 2004, as nicotine
levels increased by 10 percent. The most popular brands with young people
-- Marlboro, Newport and Camel -- delivered significantly more nicotine than in
the past. Nicotine jumped 20 percent in Kool, one of the menthol brands
preferred by most African-American smokers. The big three cigarette makers had no response to this
new evidence that the industry is still manipulating nicotine levels to hook more
young people and minorities and to make it harder for smokers to quit. The
data for the study were submitted by the cigarette manufacturers as required by
a Massachusetts law. Most of the tests were done by a Canadian lab that simulates
the way people smoke. The study comes on the heels of U.S. District Judge
Gladys Kessler's order that the industry quit deceiving the public with cigarette
labels such as "light" and "low tar." Kessler found
the industry was guilty of civil racketeering but was blocked by an appeals court
ruling from punishing the liars with the $200 million-plus fine sought by federal
prosecutors. So the tobacco industry maintains its unique status, free to
market a deadly addictive product to Americans under less government scrutiny
than the makers of a granola bar. |